We’re always interested in hearing about the weird and the wonderful, and it doesn’t get much weirder (and wonderful) than Alexandra Plesner’s I Scream Factory project that explores life through the medium of ice cream. Yes you heard it right, ice cream – the project delves into the ‘metaphoric possibilities’ of the product and Alexandra works with the following motto: ‘Life is like ice cream, eat it before it melts, one lick at a time’. As she explains: ‘ice cream is not simply the frozen confection that has artfully infused its culinary history with an enduring dash of romance, it is also a striking metaphor for life’s fragility.’ Austrian-born self-confessed ice cream enthusiast, Alexandra came up with the idea during her MA project at Central Saint Martins in 2010, which was inspired by her family’s links to the world of frozen delicacies – they set up a business that has has been handed down through five generations.

Weird as this all sounds, we think it’s a really interesting project and she’s been collaborating with some interesting people – most recently New York-based photographer and founder of FrouFrou, Nadia Sarwar, who shot the hauntingly beautiful and surreal black and white photos below.

Alexandra is hosting a reception at V&A Connects on 16 November to showcase the contributors’ work. 

For more information [click here]

For I Scream Factory website [click here]  

Photograph of Alexandra by Pun Sarasas; jacket by Pun Sarasas; ice cream hat by Irene Ghillani